I could see the writing on the wall. I could clearly see that the Internet was going to become a powerhouse for marketers like myself. This was a decade back. The Internet already existed for several years, but I still hadn’t learn how to fully use it’s resources. So I did what I think any intelligent person would do. I set out to learn, find mentors, and add the skills.

As logical as that sounds, it wasn’t as easy as it seems. Why? Because every guru I learned from had a unique angle. One would talk about article marketing. The other would talk about blogging. And , yet another would talk about Podcasting. But it didn’t end there. Email marketing, Social media Marketing, Advertising on Google, Creating funnels, Writing Ebooks, and the list went on. My head was spinning out of control.

Is any one of these methods useful? Yes, they all are, depending on how you use them. Obviously, you don’t want to scatter your time and actions too much, but you do want to STRATEGICALLY use a set of these to help get your name and message out. But with that in mind, you have to narrow your focus on a few of these tactics to QUICKLY get your name out.

Do what they do…

Now let me return to my experience. As I was learning online marketing, I noticed that each of these gurus was using video marketing. Each was pushing their own unique strategy, but each of them was using video to get the name out. And when I finally came to that realization, that these gurus were all using video, I remembered something my Grandmother used to drill in my mind growing up. My Grandmother used say, “Listen to the people that are doing the things you want to do. But more importantly, observe their actions and follow their ACTIONS, and you will get the same results.” BINGO!

From that moment on, I focused my attention on learning and mastering video marketing. And as they say, the rest is history. I can honestly tell you that my email marketing, my blogging, my funnel building and everything else I do as part of my online marketing strategy DRAMATICALLY improved because of video marketing. It wasn’t a minor advancement… it was a quantum leap forward.

When the student is ready, the master will appear

Will you have the same experience? Truthfully, I can’t answer that for you. The expression is, “When the student is ready, the teacher will appear.” At that time in my life, I was ready, willing and able to learn. I can tell you, other than a few physical variations, you and I aren’t too different. If I can do something, you could probably do the same. If I could learn something, you could probably learn it also.

The one thing that may set you and I apart is my willingness to try. I don’t care about failure. I’m not concerned with looking stupid in other people’s mind. I just don’t give those things much importance. I focus my attention on my advancement. Here is what I want you to take away from this blog post (lesson). In the beginning, EVERYTHING IS DIFFICULT BEFORE IT BECOMES EASY.

Yes, you might freeze up in front of the camera. So what? You might say the wrong thing. So what? You might even look stupid. SO WHAT? Here is a key lesson: You are going to fail when you first try something new. So what? Try it anyway. If you are just like that little kid you once were, you will get up after falling, adjust your balance, and take another step forward. That is how you learned to walk, isn’t it?

So become that inquisitive kid again. Don’t worry about falling. Giggle when you fall. Laugh it off. But challenge yourself into the next level. Challenge yourself into a new skill. Dare to be that person you envision. Life is meant to be lived, not feared. Live it now!

It’s your time to shine!









Mike Martinez 

Creator of “The video marketing challenge.”

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